Soña Lee

Soña is a freelance illustrator and artist originally from Seoul, now based in Rotterdam. Her artwork explores playful, inventive characters and unique visual storytelling. She creates vibrant, imaginative visuals that reflect her creative world, engaging viewers and inviting them into her colorful universe. In addition to digital illustrations, Soña also works across various formats, including murals, paintings, and sculptures. Over the past several years, her dynamic illustrations, filled with witty stories, have been commissioned by brands and publications such as The New York Times, Apple, Samsung, and Nike.